Noor Haddad
Senior UX Designer
Seattle, WA
Summary
Product designer with 6 years on complex B2B workflows. Research-led, systems-minded; built a design system now used across 80% of product surfaces.
Experience
- Redesigned onboarding after testing with 12 users; drop-off fell from 41% to 14% and related support tickets by a third.
- Built a 60-component design system with Storybook parity; 80% adoption in two quarters, ~40% faster feature design.
- Brought the core booking flow to WCAG 2.1 AA, clearing 34 audit findings and unlocking two public-sector contracts.
- Tested three navigation models with 18 users; the winner cut time-to-find for top tasks from 34s to 11s across 300k users.
- Ran the first continuous research programme, standing up a 40-person recruiting panel.
Skills
User research · Usability testing · Figma · Prototyping · Design systems · Information architecture · Accessibility (WCAG) · Interaction design · User flows · Storybook · A/B testing · Workshops
Education
B.F.A. Interaction Design — University of Washington, 2019