Daniel Okafor
Senior Data Analyst
Chicago, IL
Summary
Analyst with 5 years turning product and revenue data into decisions. Owns the warehouse models behind forecasting for a 200-person SaaS business.
Experience
- Identified that 62% of churn occurred within 14 days of signup, traced to a failed onboarding email; fix recovered ~$410k ARR.
- Automated 14 recurring reports in dbt with scheduled Looker delivery, cutting the reporting cycle from 3 days to 40 minutes.
- Designed and read out 9 checkout A/B tests, including a pricing test that lifted conversion 11%.
- Built the pipeline dashboard used daily by 40 reps and in weekly forecast reviews, replacing a 6-hour weekly manual process.
- Rebuilt store-level cohort models in BigQuery, reducing forecast error from 18% to 7%.
Skills
SQL · Python · dbt · Looker · Tableau · BigQuery · Snowflake · A/B testing · Cohort analysis · Excel · Git · Statistics
Education
B.S. Economics & Statistics — University of Illinois, 2020